On a mission to make intimacy easy, approachable, and fun. Today my guest is Anushka Gupta, co-founder of MyMuse. MyMuse is India’s first bedroom essentials brand, dedicated to making intimacy easy, approachable, and fun for Indians everywhere. Anushka and her husband started in a small apartment and now operate a warehouse serving over 150,000 customers across 1000+ Indian cities. They've also built a massive community of over 100,000 followers on Instagram and other social media platforms. During our conversation, Anushka discusses smashing taboos and disrupting the industry, as well as the different and innovative products offered by MyMuse. She also talks about the pros and cons of being the first to market, funding rounds, and social media marketing including the 3 second rule. Additionally, she shares valuable insights on building a brand from scratch, utilising email marketing for brand loyalty, conducting customer development and dealing with assumptions. Anushka reflects on her journey, from meeting her husband to overcoming conservative mindsets and the role of education in dismantling taboos. She also discusses the future of sexual wellness in India and what has surprised her the most in her entrepreneurial journey with India's leading luxury intimate wellness brand. Finally, we delve into the topic of which city in India is the most friskiest and much much more.