In this episode Scott welcomes Gad Saad, professor of marketing at Concordia University in Montreal and visiting professor at Northwood University. Professor Saad has pioneered the use of evolutionary psychology in marketing and consumer behavior. His works include several books and published papers, many at the intersection of psychology, advertising, medicine, and economics. He's also working on a new book “Suicidal Empathy” which follows the 2020 release of his previous bestseller “The Parasitic Mind: How Infectious Ideas Are Killing Common Sense.” They discuss the psychology behind irrational behavior of the public, especially young adults, and what might come next in the interplay between the media, universities, politics, and public behavior.