On the Independent Minds, podcast, you will meet independent thought leaders and learn about the ideas they have developed to help employers and their employees address the challenges that organisations of any type or size, in any location have must address if they are to achieve their business objectives and attain sustainable growth.
You will be able to read more about all of the independent minds thought leaders on the Work Place Learning Centre blog.
The independent minds thought leaders will be based all over the world. Some will discuss a new way of doing, whilst others will be discussing new ways of thinking. Each will have a practical solution which you will be able to access at Work Place Learning Centre.co.uk.
Independent minds solutions are also available as part of Abeceder H2R the comprehensive employee management solution that covers every aspect of every stage of the employer employee relationship from hiring to retiring.
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On the Independent Minds, podcast, you will meet independent thought leaders and learn about the ideas they have developed to help employers and their employees address the challenges that organisations of any type or size, in any location have must address if they are to achieve their business objectives and attain sustainable growth.
You will be able to read more about all of the independent minds thought leaders on the Work Place Learning Centre blog.
The independent minds thought leaders will be based all over the world. Some will discuss a new way of doing, whilst others will be discussing new ways of thinking. Each will have a practical solution which you will be able to access at Work Place Learning Centre.co.uk.
Independent minds solutions are also available as part of Abeceder H2R the comprehensive employee management solution that covers every aspect of every stage of the employer employee relationship from hiring to retiring.
A Brand in Your Hand – a conversation with author Glenn Rudin
The Independent Minds
27 minutes
4 weeks ago
A Brand in Your Hand – a conversation with author Glenn Rudin
The world's first rhyming, full colour, guide to branding and messaging, is a straightforward guide to defining you or your business to the world.
Glenn Rudin [https://www.linkedin.com/in/glennrudin/] is a communicator master. His strategic approach to brand messaging means that his clients can use innovative and focused messages that result in them selling more products or services. It is a claim that he backs up with his book A Brand in Your Hand.
In this episode of The Independent Minds Glenn talks to host Michael Millward [https://www.linkedin.com/in/abecedermichaelmillward/] about the inspiration for writing a book about branding that rhymes from start to finish.
Glenn uses examples from his career and various industries to explain how brands build their stories so that they create something for the customer that is more valuable for the customer than just the product or service that is listed on the receipt.
He describes brands as intellectual property and explains how successful brands can licence that intellectual property to be used on other products.
Glenn explains how he has positioned his book as an extension of his brand as a consultant and public speaker.
This episode includes Glenn reading some of the rhymes from A Brand in Your Hand, and a discussion of why rhyming prose is a good way to learn.
You will leave this episode understanding how brands work, and how you might adapt the commercial branding strategies to build your personal brand.
More information about Glenn Rudin and Michael Millward is available at abeceder. [https://www.abeceder.co.uk/]
Audience Offers
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Travel
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Being a Guest
We recommend the podcasting guest training programmes available from Work Place Learning Centre [https://www.workplacelearningcentre.co.uk/product/podcast-guest-academy-training-by-matchmakerfm].
We use Matchmaker.fm [https://www.matchmaker.fm/] to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.
We appreciate every like, download, and subscriber.
Thank you for listening.
The Independent Minds
On the Independent Minds, podcast, you will meet independent thought leaders and learn about the ideas they have developed to help employers and their employees address the challenges that organisations of any type or size, in any location have must address if they are to achieve their business objectives and attain sustainable growth.
You will be able to read more about all of the independent minds thought leaders on the Work Place Learning Centre blog.
The independent minds thought leaders will be based all over the world. Some will discuss a new way of doing, whilst others will be discussing new ways of thinking. Each will have a practical solution which you will be able to access at Work Place Learning Centre.co.uk.
Independent minds solutions are also available as part of Abeceder H2R the comprehensive employee management solution that covers every aspect of every stage of the employer employee relationship from hiring to retiring.
