The Future of Media Mix Modeling | Vince Scopino, Senior Director Analytics Products at Slingwave

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The Incremental Marketer

Paul Boruta

15 episodes

12 hours ago

Hosted by Paul Boruta, Founder & CEO of Slingwave Join Paul as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win. If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you. 🎙️ Smarter marketing starts here → slingwave.com

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Marketing

Technology,

Business

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The Future of Media Mix Modeling | Vince Scopino, Senior Director Analytics Products at Slingwave

The Incremental Marketer

29 minutes 40 seconds

1 month ago

The Future of Media Mix Modeling | Vince Scopino, Senior Director Analytics Products at Slingwave

Is Media Mix Modeling the secret weapon for smarter marketing—or just another data headache?

Vince Scopino, Senior Director of Analytics Products at Slingwave, unpacks the evolution of Media Mix Modeling (MMM) and its current state. He explores the growing role of open-source tools, the irreplaceable value of human expertise in data interpretation, and the challenges of accurately forecasting revenue through MMM.

Tune in for actionable insights, best practices, and a candid discussion on the complexities of modern MMM.

TIMESTAMPS

00:00 - Introduction to Media Mix Modeling

02:57 - The Evolution of Media Mix Modeling

05:56 - Open Source Tools in Media Mix Modeling

09:06 - Challenges and Limitations of MMM

11:48 - The Role of Human Expertise in MMM

14:57 - Future Trends in Media Mix Modeling

18:09 - SlingWave's Unique Approach to MMM

20:59 - Best Practices for Practitioners

24:06 - Understanding the Complexity of MMM

27:05 - Conclusion and Final Thoughts

ABOUT THE CHANNEL

Join Slingwave Founder and CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.

If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.

🎥 Prefer video? Watch every episode on YouTube HERE.

CONTACT PAUL on LinkedIn

🎙️ Smarter marketing starts here → slingwave.com