What separates great CMOs from the rest?
In this episode of The Incremental Marketer, Robin Zucker—seasoned CMO and fractional CMO—pulls back the curtain on what it really takes to lead marketing in today’s fast-moving world. From mastering the balance between brand and performance to harnessing AI without losing the human touch, Robin shares game-changing insights you won’t want to miss. Plus, she reveals the key to proving marketing’s value to stakeholders—something every marketer needs to hear.
TIMESTAMPS
00:00 - The Evolving Role of the CMO
02:57 - Navigating Marketing and Business Alignment
06:00 - Performance vs. Brand: Finding the Balance
08:59 - The Future of Marketing: AI and Human Intelligence
Join Slingwave Founder & CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.
If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.
👉 Ways to connect & explore:
🎙️ Smarter marketing starts here →slingwave.com