How do great founders decide what to build — and when?
In this episode of The Incremental Marketer, I connect with Vineet Thanedar — Founder of Zip and Version One Labs, and a product + engineering leader behind Crunchbase, OnCue, and Mudflap — to break down how seasoned builders approach product decisions.
Whether you’re building your first product, scaling a startup, or leading a cross-functional team, this conversation is packed with hard-earned lessons you can apply right now.
TIMESTAMPS
00:00 The Evolution of Marketing and Product Development 01:50 Founding Version 1 Labs: A Journey of Innovation 03:52 From Engineering to Product Management
06:29 Navigating Different Stages of Product Development 09:33 Understanding Product-Market Fit vs. Solution-Market Fit
14:20 Effective Product Development Cycles and Team Collaboration
18:09 Balancing Data and Intuition in Product Development 21:02 Overcoming Analysis Paralysis in Decision Making 24:57 Speed vs. Scalability: Finding the Right Balance
28:26 Leveraging AI in Product Development
32:26 The Future of Marketing and Product Collaboration
Join Slingwave Founder & CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.
If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.
👉 Ways to connect & explore:
🎙️ Smarter marketing starts here →slingwave.com