How can CMOs thrive when the old playbook no longer works?
The rules of marketing have changed. Flat budgets, flipped funnels, and AI disruption mean today’s CMOs are under more pressure than ever.
In this episode of The Incremental Marketer, I talk with Mike Kelly - CEO & Co-Founder of Kelly Newman Advisors, and former leader at The Weather Channel, AOL, Time Warner, Unruly, and Colspace - to explore the new rules of marketing leadership. From boardroom insights to practical advice, Mike shares what it takes to lead in today’s rapidly changing landscape.
TIMESTAMPS
00:00 - The Evolution of Digital Marketing
05:14 - Navigating Budget Constraints in Marketing
11:04- The Impact of AI on Marketing Strategies
16:47 - Trends and Future Directions in Marketing
20:12 - Advice for Modern CMOs
Join Slingwave Founder & CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.
If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.
👉 Ways to connect & explore:
🎙️ Smarter marketing starts here →slingwave.com