Still the main seller at your company? Here’s how to step back while building a growth engine that scales.
In this episode of The Incremental Marketer, I sit down with Katharine Hill Contag, Fractional Head of Growth at Klaro and seasoned marketing executive. Kat helps early-stage B2B companies nail their go-to-market strategy, build demand engines, and lay the foundation for repeatable growth.
She breaks down her 3 Ms of Go-to-Market — Message, Motion, Math — and shares the biggest mistakes founders make in early GTM planning. You’ll also hear how to run quick experiments, track results with lightweight attribution, and use AI as a thought partner for both founder marketing and sales.
👉 Watch now to learn how to move from scrappy founder-led efforts to a scalable growth engine.
TIMESTAMPS
01:33 Introducing Kat Hill-Kontag and Claro Group
03:30 The Fractional Model: Flexibility and Expertise
05:27 Assessing Go-to-Market Strategies
08:35 Common Mistakes in Go-to-Market Planning
10:26 Identifying Ideal Customer Profiles
11:30 Engaging with Agencies in Early Stages
12:41 The Role of Founders in Sales
14:38 Content Strategy for Founders
15:34 Building a Sales Team
16:30 The Impact of Founder Marketing
18:20 Tracking Marketing Impact and Attribution
20:15 Leveraging AI in Sales Coaching
22:33 AI as a Thought Partner for Founders
24:35 Navigating AI in Early Stage Companies
26:43 Experimentation in Marketing Channels
28:39 Trends in B2C Marketing
30:38 Advice for Early Stage Companies
32:26 The Future of Marketing in an AI World
Join Slingwave Founder & CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.
If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.
👉 Ways to connect & explore:
🎙️ Smarter marketing starts here →slingwave.com