We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended. Most of the time, it is one of the most exciting moments in sports. But should that just be a 'given' for sponsors? Or can you sell into this unique space? This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is af...
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We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended. Most of the time, it is one of the most exciting moments in sports. But should that just be a 'given' for sponsors? Or can you sell into this unique space? This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is af...
Rookie & The Vet: Selling Sponsorships in a Crowded Market
The Inches: A Podcast About Sports Sponsorship
44 minutes
4 months ago
Rookie & The Vet: Selling Sponsorships in a Crowded Market
We've all done it (hopefully). You take a job in a market where you aren't the biggest fish in the pond...or even the 4th biggest. But we still have a property that brings value. So, how do we convince brands when there are bigger entities they can invest in? This week, we dive into a listener question about selling sponsorships in a crowded market and how creativity can take you over the top. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is ...
The Inches: A Podcast About Sports Sponsorship
We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended. Most of the time, it is one of the most exciting moments in sports. But should that just be a 'given' for sponsors? Or can you sell into this unique space? This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is af...
