We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended. Most of the time, it is one of the most exciting moments in sports. But should that just be a 'given' for sponsors? Or can you sell into this unique space? This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is af...
All content for The Inches: A Podcast About Sports Sponsorship is the property of Nick Lawson & Rich Franklin and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended. Most of the time, it is one of the most exciting moments in sports. But should that just be a 'given' for sponsors? Or can you sell into this unique space? This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is af...
Rookie & The Vet: Selling Sponsorships as a Niche, Local Sport
The Inches: A Podcast About Sports Sponsorship
40 minutes
5 months ago
Rookie & The Vet: Selling Sponsorships as a Niche, Local Sport
What happens when your sport isn’t on ESPN… but still has a die-hard community? Should you just stick with local sponsors? How can you unlock those bigger deals? We had a great listener question come in this week on this very topic. In this episode, we dive into the unique challenges and untapped advantages of selling sponsorships for niche and local sports. From roller derby to motorcycle racing, we explore how smaller sports can punch above their weight by offering hyper-targeted audi...
The Inches: A Podcast About Sports Sponsorship
We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended. Most of the time, it is one of the most exciting moments in sports. But should that just be a 'given' for sponsors? Or can you sell into this unique space? This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is af...
