We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended. Most of the time, it is one of the most exciting moments in sports. But should that just be a 'given' for sponsors? Or can you sell into this unique space? This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is af...
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We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended. Most of the time, it is one of the most exciting moments in sports. But should that just be a 'given' for sponsors? Or can you sell into this unique space? This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is af...
Rookie & The Vet: Back at it with Sponsorship Inventory Management
The Inches: A Podcast About Sports Sponsorship
38 minutes
7 months ago
Rookie & The Vet: Back at it with Sponsorship Inventory Management
Are you selling the emotion of sports—or just space on a banner? Sponsors crave passion, loyalty, and excitement—but what they’re really buying is the inventory that gives them access to it. So, how do you make sure your sponsorship assets are actually delivering? And how can you confidently say they’re working? In this episode, we break down how to manage, audit, and optimize your sponsorship inventory to drive real results—for your sponsors and your team. -- The Inches Podcast is a podcast...
The Inches: A Podcast About Sports Sponsorship
We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended. Most of the time, it is one of the most exciting moments in sports. But should that just be a 'given' for sponsors? Or can you sell into this unique space? This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is af...
