We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended. Most of the time, it is one of the most exciting moments in sports. But should that just be a 'given' for sponsors? Or can you sell into this unique space? This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is af...
All content for The Inches: A Podcast About Sports Sponsorship is the property of Nick Lawson & Rich Franklin and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended. Most of the time, it is one of the most exciting moments in sports. But should that just be a 'given' for sponsors? Or can you sell into this unique space? This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is af...
Rookie & The Vet: 2025 Sponsorship Predictions Review
The Inches: A Podcast About Sports Sponsorship
53 minutes
5 months ago
Rookie & The Vet: 2025 Sponsorship Predictions Review
At the start of each year, Rich and Nick share their bold predictions for the trends shaping the sponsorship industry. Now that we're halfway through the year, it's time to check in—what’s holding strong, what missed the mark, and what surprised us? In this episode, we revisit our January picks, break down what’s actually happening in the field, and share what to watch next as the sponsorship landscape continues to evolve. -- The Inches Podcast is a podcast that looks at sports & e...
The Inches: A Podcast About Sports Sponsorship
We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended. Most of the time, it is one of the most exciting moments in sports. But should that just be a 'given' for sponsors? Or can you sell into this unique space? This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors. -- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is af...
