Building Creative Culture In-House Brick by Brick

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The In-House Club

Kasper Sierslev

3 episodes

1 day ago

The In-House Club is a podcast about the people behind the PowerPoint, the pitch, and the panic. It’s where the creative leads, brand builders, and content wizards of the in-house world come to talk shop. Once dismissed as the place where good ideas go to die—or at least to get resized—today’s in-house teams are doing award-winning work, shaping brand strategy, and rethinking how creative gets made. Each episode is a casual conversation with the people actually doing it. No jargon. No posturing. Just honest talk about briefs, bottlenecks, and the occasional breakthrough.

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Marketing

Business

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Building Creative Culture In-House Brick by Brick

The In-House Club

42 minutes 45 seconds

1 month ago

Building Creative Culture In-House Brick by Brick

In this episode of The In-House Club, I’m joined by Pete Johnson and Juan Carlos from LOVE+RESPECT. Both are seasoned creative leaders with long stints at LEGO, Nickelodeon, Saatchi & Saatchi, and beyond.

We talk about:

How they went from Saatchi to Nickelodeon to LEGO—and what they learned along the way.
Why briefs “break everything” unless you learn how to mine them properly.
The role of creative leadership in making in-house teams thrive.
Why in-house vs. agency is the wrong debate (collaboration is where the magic happens).
And why consistency—not ego—is the true superpower of creative teams.

Pete and Juan Carlos have built teams where people stay foryears, not months, and where creative leadership and process unlock better work.