Today’s guest is a rock and roll roadie turned entrepreneur that has now spoken in 40 countries on six continents. Rich Mullholland is the Founder of Missing Link, Co-Founder of Talk Drawer, Co-Owner of Human Writes, and Author of three books, the latest of which is Here Be Dragons. Rich discusses why leaders need to use their voices to lead, why strategic destinations are more important than strategies, and how to use a 36-month calendar to plan the future of your business.   Takeaways: While leaders do need to listen to many diverse opinions, they also need to lead with their voices. The difference between a leader and a manager is their ability to communicate. A leader’s job is more than simply aggregating the opinions of others. If you want to be a great leader, you need to take all of the lessons and experiences that you have filled your head with and share that learning with those around you. Don’t just make yourself smarter, make your team smarter. You need to share your vision with your team at least once a month to keep them updated with your thoughts and ideas. A good practice is to have a regular cadence of meeting weekly or bi-weekly for an “Ask Me Anything” with the team. If you aren’t communicating your vision, you’re not leading, you’re managing. Don’t set a strategy for your business, set a strategic destination. A strategy tells people what to do and how to do it, whereas, a strategic destination tells autonomous, intelligent individuals where they have to be by a certain date.  Strategic destination and victory condition are synonyms. They both outline the conditions that must be satisfied to consider an effort a success. A change to the victory conditions results in changes to the approach of how to satisfy that condition. If you have your own business, don’t measure the business with a 12-month year. Instead, look at the business through the broader lens of a 36-month year. This longer timeframe gives you more breathing room A financial milestone is not a victory condition. Nothing will cripple your business more than a financial target. The financial target should never be the goal, it should always be the reward for reaching the goal. The target is met because other goals were achieved.   Quote of the Show: “After you listen, you have to lead loud. You've got to use your voice” - Rich Mullholland    Links: LinkedIn: https://www.linkedin.com/in/richardmulholland/  Personal Website: https://richmulholland.com/ Missing Link website: https://msnglnk.com/  YouTube: https://www.youtube.com/channel/UCMrwAu_jhyy0Cw-TlfjFe1w  Twitter: https://twitter.com/RichMulholland  Talk Drawer: https://www.talkdrawer.com/   Human Writes website: https://humanwrit.es/ Here Be Dragons: https://www.amazon.com/dp/B09MMBVRYQ?tag=msnglnk-20&ref_=pe_3052080_276849420&geniuslink=true    Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/b9436ea0-3e54-4c2d-a555-43e6ac890787 Apple Podcast: https://podcasts.apple.com/us/podcast/the-impactful-leadership-show/id1608566236 Spotify: https://open.spotify.com/show/39cdJjxlfGrGXreE7r8OBm Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2ltcGFjdGZ1bGxlYWRlcnNoaXAvZmVlZC54bWw iHeartRadio: https://iheart.com/podcast/95281596 PlayerFM: https://player.fm/series/3352055 YouTube: https://youtu.be/E92gHpW-4_o    The Impactful Leadership Show is sponsored by the DC Chapter of the Entrepreneurs’ Organization. Learn more at https://www.eodcnetwork.org/home  The Impactful Leadership Show is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/