The Impact Sessions Vol 2 No 2 - Re Branding a Mature, Successful Business

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The Impact Sessions Podcast

impactusgroup

66 episodes

5 months ago

A Weekly Business-Related Podcast Hosted by Nick Bramley CEO of IMPACTUS Group. With a variety of great guests at the top of their game, in relaxed conversation with their Host, Nick. This is a must listen for business owners, directors and those interested in improving their understanding of, and performance in a business environment. Sales Marketing Leadership Culture People Wellness & Well-Being Strategy Innovation Inspiration Customer Focus Communications PR Entrepreneurship Manufacturing Excellence Branding There is something for everyone and a new episode is released every Tuesday. Why not subscribe to automatically get your ”fix” and maybe a 5* review would be appropriate too? Thanks for your support for The Impact Sessions Podcast

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Entrepreneurship

Business,

Marketing

The Impact Sessions Vol 2 No 2 - Re Branding a Mature, Successful Business – The Why & The How?

The Impact Sessions Podcast

36 minutes 44 seconds

9 months ago

The Impact Sessions Vol 2 No 2 - Re Branding a Mature, Successful Business – The Why & The How?

Why would a mature, successful business with a strong client base and a legacy of delivering exceptional digital / elearning projects for 25 years consider a re-brand? Not just a refresh, but a FULL & COMPREHENSIVE re-brand. On this episide, we meet Larner Caleb, the Creative Marketing Director at Dynamic Business Services, a Leeds (UK) based Digital Learning Provider who did just this in 2024. We explore the reasons behind the re-brand ambition, how the project was executed, the DNA behind the new brand and the impact it is already having with both internal and external stakeholders. We also share lots of lessons learnt and the ONLY reason any business, mature or otherwise should undertake such a comprehensive project. It really is an insightful episode. Enjoy!