In this episode of The Impact Room, Michelle speaks with Peter Massey—entrepreneur, consultant, and visionary behind multiple successful businesses, including Budd and Aspen. With over 35 years of hands-on experience in starting, scaling, and sustaining businesses, Peter brings a wealth of knowledge and a refreshingly honest perspective on leadership, purpose, and creating success. From navigating the challenges of early-stage growth to fostering a culture that prioritises people and customers, Peter’s philosophy is clear: business success starts by eliminating the "dumb things" we do to our teams and clients. This episode uncovers Peter’s insights on:✅ Why a strong purpose and aligned culture are non-negotiable for scaling a business.✅ The importance of mastering the “brilliant basics” to deliver consistent results.✅ How adaptable leadership and investing in your team create sustainable growth. 💡 Key Takeaway from Peter Massey:"Success isn’t just about starting strong—it’s about evolving, learning, and building a business that people believe in, from your team to your customers." Whether you’re an entrepreneur taking your first steps or a leader seeking strategies to adapt and thrive, this conversation is packed with actionable advice to take your business to the next level. 🎙 Links to Explore: If you would prefer to watch the full episode you can do that here.  Connect with Peter Massey: LinkedIn Learn more about Budd: Budd Follow The Impact Room Podcast: Douglas Jackson About The Impact RoomThe Impact Room is your go-to podcast for deep insights into leadership, customer experience, and business trends. With guests like Chief Customer Officers, CEOs, and entrepreneurs, we bring you fresh ideas, lived experiences, and practical advice to elevate your leadership journey. Brought to you by Douglas Jackson, specialists in executive search, helping organisations find diverse, impactful leaders who drive long-term success. #BusinessLeadership #Entrepreneurship #CustomerSuccess #ScalingBusinesses #TheImpactRoom #Podcast