Marketing that actually moves the needle — built for GCC professionals ready to lead.
If you’re a marketer, entrepreneur, or business leader in the GCC (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman) who’s tired of noise, trends, and guesswork — this podcast is for you.
Hosted by Aziz Musa — ex-CMO, youngest public company CEO in the UK, and founder of one of the fastest-growing agencies in the Middle East — The Impact Lab brings you real-world marketing strategies, career growth frameworks, and the systems behind high-impact campaigns.
Topics we cover:
Digital marketing strategies that work in the GCC
How to grow your career in marketing — fast
AI in marketing (and the trap it creates)
Growth tactics used by top agencies and CMOs
Personal branding, leadership, and visibility
Deep dives with GCC business leaders and innovators
Arabic subtitles available on YouTube.
New episodes every week on Spotify, Apple Podcasts & YouTube.
Cut through the noise. Learn what actually works. Make your impact.
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing that actually moves the needle — built for GCC professionals ready to lead.
If you’re a marketer, entrepreneur, or business leader in the GCC (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman) who’s tired of noise, trends, and guesswork — this podcast is for you.
Hosted by Aziz Musa — ex-CMO, youngest public company CEO in the UK, and founder of one of the fastest-growing agencies in the Middle East — The Impact Lab brings you real-world marketing strategies, career growth frameworks, and the systems behind high-impact campaigns.
Topics we cover:
Digital marketing strategies that work in the GCC
How to grow your career in marketing — fast
AI in marketing (and the trap it creates)
Growth tactics used by top agencies and CMOs
Personal branding, leadership, and visibility
Deep dives with GCC business leaders and innovators
Arabic subtitles available on YouTube.
New episodes every week on Spotify, Apple Podcasts & YouTube.
Cut through the noise. Learn what actually works. Make your impact.
Reverse Turing Test answer: Richard Pryor
This Week’s Guest: Hassan Gali
Hassan Gali is a Sudanese-British comedian, writer, and host raised between the UK, Saudi Arabia, and Sudan. A former NHS urologist turned public policy advisor turned comedian, he brings a sharp global perspective shaped by medicine, philosophy, history, and current affairs.
A finalist in numerous comedy competitions, Hassan blends storytelling with cutting observations, using his unique lens to shed light on culture, identity, and the humor found in everyday life. He performs regularly between Riyadh and London and is building a reputation as a rising voice in the international comedy scene.
Follow Hassan on his main platforms:
Instagram: @hassangali
TikTok: @hassangalithecomedian
Important Links
Abdelaziz Musa (Host) – LinkedIn
Hassan Gali (Guest) – LinkedIn, TikTok, Instagram
Ola Labib: Instagram
rooya ai – rooya.ai
The Impact Lab – www.theimpactlab.store
Cush Digital – www.cush.digital
️ Follow The Impact Lab: TikTok | Instagram | LinkedIn | X (Twitter)
Summary
This episode of The Impact Lab takes listeners inside the world of stand-up comedy through the eyes of Hassan Gali. Abdelaziz Musa and Hassan explore what it means to leave a serious career in medicine and public policy to pursue laughter full-time — and what lessons comedy can teach about business, leadership, and life.
Hassan shares how his first performance started with a joke about being Sudanese on the MI6 watchlist, how hospital humor helped him cope with medical stress, and why 90% of jokes never make it to stage. He also reflects on cultural differences in comedy between Saudi Arabia, the UK, and the UAE and why respect, rapport, and adaptability are crucial for any audience.
Listeners wi...
The Impact Lab Podcast
Marketing that actually moves the needle — built for GCC professionals ready to lead.
If you’re a marketer, entrepreneur, or business leader in the GCC (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman) who’s tired of noise, trends, and guesswork — this podcast is for you.
Hosted by Aziz Musa — ex-CMO, youngest public company CEO in the UK, and founder of one of the fastest-growing agencies in the Middle East — The Impact Lab brings you real-world marketing strategies, career growth frameworks, and the systems behind high-impact campaigns.
Topics we cover:
Digital marketing strategies that work in the GCC
How to grow your career in marketing — fast
AI in marketing (and the trap it creates)
Growth tactics used by top agencies and CMOs
Personal branding, leadership, and visibility
Deep dives with GCC business leaders and innovators
Arabic subtitles available on YouTube.
New episodes every week on Spotify, Apple Podcasts & YouTube.
Cut through the noise. Learn what actually works. Make your impact.
