Marketing that actually moves the needle — built for GCC professionals ready to lead.
If you’re a marketer, entrepreneur, or business leader in the GCC (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman) who’s tired of noise, trends, and guesswork — this podcast is for you.
Hosted by Aziz Musa — ex-CMO, youngest public company CEO in the UK, and founder of one of the fastest-growing agencies in the Middle East — The Impact Lab brings you real-world marketing strategies, career growth frameworks, and the systems behind high-impact campaigns.
Topics we cover:
Digital marketing strategies that work in the GCC
How to grow your career in marketing — fast
AI in marketing (and the trap it creates)
Growth tactics used by top agencies and CMOs
Personal branding, leadership, and visibility
Deep dives with GCC business leaders and innovators
Arabic subtitles available on YouTube.
New episodes every week on Spotify, Apple Podcasts & YouTube.
Cut through the noise. Learn what actually works. Make your impact.
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Marketing that actually moves the needle — built for GCC professionals ready to lead.
If you’re a marketer, entrepreneur, or business leader in the GCC (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman) who’s tired of noise, trends, and guesswork — this podcast is for you.
Hosted by Aziz Musa — ex-CMO, youngest public company CEO in the UK, and founder of one of the fastest-growing agencies in the Middle East — The Impact Lab brings you real-world marketing strategies, career growth frameworks, and the systems behind high-impact campaigns.
Topics we cover:
Digital marketing strategies that work in the GCC
How to grow your career in marketing — fast
AI in marketing (and the trap it creates)
Growth tactics used by top agencies and CMOs
Personal branding, leadership, and visibility
Deep dives with GCC business leaders and innovators
Arabic subtitles available on YouTube.
New episodes every week on Spotify, Apple Podcasts & YouTube.
Cut through the noise. Learn what actually works. Make your impact.
He Predicted Risk for a Living — Now He Uses AI to Save Lives on Saudi Arabia’s Roads
The Impact Lab Podcast
35 minutes 28 seconds
3 weeks ago
He Predicted Risk for a Living — Now He Uses AI to Save Lives on Saudi Arabia’s Roads
The answer to the Reverse Turing Test is: MARU
Important Links
Abdelaziz Musa (Host) – LinkedIn
Cameron Tope (Guest) – LinkedIn
Rooya – www.rooya.ai
The Impact Lab – www.theimpactlab.store
Cush Digital – www.cush.digital
Follow The Impact Lab: TikTok | Instagram | LinkedIn | X (Twitter)
This Week’s Guest: Cameron Tope
Cameron Tope is the founder of Rooya, a computer vision telematics company operating across the UK and the Middle East. With a background as an actuary, Cameron’s unique ability to model risk has become his startup superpower — allowing him to build a company that’s transforming road safety through AI.
Having previously worked at Willis Towers Watson and Munich Re, Cameron shares the shift from corporate life to entrepreneurship, the quiet pain of early-stage startups, and what it really takes to win in markets like Saudi Arabia.
Summary
In this episode, we dive into what it means to build a business where every decision is a calculated risk — literally. Cameron joins me to talk about his journey from actuary to founder, and how he’s using AI-powered telematics to help Saudi Arabia become one of the safest driving nations on Earth.
We explore the transferable skills from the actuarial world, the emotional cost of building something from nothing, and why understanding risk might be the single most underrated founder trait.
Cameron also discusses how Saudi Arabia’s unique driving culture, Vision 2030 ambition, and operational complexity make it the ideal market for Rooya’s technology — and what other founders get wrong when they enter the region.
If you’ve ever tried to raise funding, scale a tech company in a new market, or build without data — this one is for you.
Takeaways
Risk modeling is a founder superpower: It helps guide decisions through realism, not hype.
Saudi Arabia is leapfrogging: And it’s the perfect testbed for high-impact fleet AI.
Actuarial thinking transfers: From insurance pricing to computer vision deployment.
Founders underestimate loneliness: Grit, not IQ, is what gets you through.
Startups are born from instinct: Rooya started with no data, just theory.
Hiring from corporate is risky: Some people just can’t make the leap.
Fundraising is way harder than you think: The hype doesn’t match the grind.
Operational focus > Insurance focus: In Saudi, fleet managers care more about logistics than premiums.
Culture shapes behavior: Driving norms in KSA required different model training.
Payroll fear is real: Until you’ve felt it, you haven’t really run a business.
Keywords
Saudi startups, computer vision, fleet telematics, AI safety, actuarial modeling, startup loneliness, fundraising challenges, Vision 2030, Middle East market, insurance tech, risk analysis, founder grit, driving behavior AI, Riyadh entrepreneurship, Rooya.ai
00:00 Introduction to Cameron Tope and Rooya10:19 The Genesis of Rooya: From Actuary to Entr...
The Impact Lab Podcast
Marketing that actually moves the needle — built for GCC professionals ready to lead.
If you’re a marketer, entrepreneur, or business leader in the GCC (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman) who’s tired of noise, trends, and guesswork — this podcast is for you.
Hosted by Aziz Musa — ex-CMO, youngest public company CEO in the UK, and founder of one of the fastest-growing agencies in the Middle East — The Impact Lab brings you real-world marketing strategies, career growth frameworks, and the systems behind high-impact campaigns.
Topics we cover:
Digital marketing strategies that work in the GCC
How to grow your career in marketing — fast
AI in marketing (and the trap it creates)
Growth tactics used by top agencies and CMOs
Personal branding, leadership, and visibility
Deep dives with GCC business leaders and innovators
Arabic subtitles available on YouTube.
New episodes every week on Spotify, Apple Podcasts & YouTube.
Cut through the noise. Learn what actually works. Make your impact.