Welcome back to The IKKIVI Podcast! I’m your host, Nivi Murthy, and today, we’re joined by Karishma Shah, the founder of Paeony—a brand that blends intuitive design with sustainability. With a background in fine arts and years of curatorial experience, Karishma approaches fashion as a medium for self-expression, prioritizing emotion and connection over fleeting trends.
In this episode, we explore her journey—what led her to start Paeony, the challenges of building a conscious brand, and how she balances sustainability with business growth. We also talk about the power of following your intuition, going with the flow in decision-making, and trusting the creative process while running a business.
We’re so excited for you to listen to this conversation!
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