The nineteenth episode of the series features a conversation with Prof. Sourav Mukherji, Professor in the Organizational Behaviour & Human Resources Management area at IIM Bangalore, about the fundamental features of starting an inclusive business and the kind of challenges that aspiring social entrepreneurs can expect to encounter on the way. Much is said about the for-profit new age business models & their product innovations, latest technology, customer centricity, value creation &, more than anything, their rising valuations. In the midst of all this, a new breed of businesses is walking a tight rope by creating enormous value via solving some of the fundamental accessibility & affordability challenges for a customer segment that is usually ignored for its suppressed purchasing power & lack of disposable income. In this episode of the podcast, Prof. Sourav Mukherji further helps the listener understand the fundamental characteristics of inclusive businesses & the various challenges faced by them. While illustrating the need for such models, he also details the crucial role of leadership in creating the right culture in the organization to deliver maximum societal benefit.