From a hobby to a thriving business, Alex Ashendorf, owner and operator of The Cozy Corner (formerly The Cozy Stitch Crochet), has turned her passion for crochet into a top-selling brand. As a TROY student entrepreneur and Student-Made Troy Creator, Alex earned the title of Top-Seller during the opening semester of the Student-Made Store in Troy. Want to know the secret behind her success? Determination, a love for her craft, a willingness to evolve, and a crochet possum. In the first episode of Season 4 , we dive into Alex’s journey—how she transformed her creative passion into a profitable business, the challenges she has faced, and how the Student-Made Store has helped shape her path. Tune in for an amazing conversation about creativity, growth, and unexpected surprises along the way that led to success!   Find out more about Alex and discover her products by visiting https://www.studentmadetroy.com/   Follow the Idea Vault Podcast on Instagram! https://www.instagram.com/ideavaultpodcast/