What do you do if you got asked to design a thing you have never heard of? Will you back out or will you grab it with both hands and start getting busy? Jeroen van Erp did the last thing when someone asked him to design a website in the early 90's. And that website was the start of Fabrique, a strategic design agency that has created the sites and platforms for IKEA, Lowlands, Rijksmuseum and many more.   

Besides that Jeroen is an author, one of the books he wrote is "think like a designer, don't act like one' a book you should defenitely check out. But how does a designer think, that's what we try to find out in this episode.   What do you think is necessary to think like a designer? Let us know in the comments.   

XXX- The icarus idea

Worth checking out:

https://www.fabrique.nl/

https://lowlands.nl/

https://www.bol.com/nl/nl/f/think-like-a-designer-don-t-act-like-one/9200000081031975/

https://www.fabrique.com/blog/2021/12/hack-system/