Internal communication expert and IABC EMENA Chair Simon Cavendish joins host Chared Verschuur to unpack what it really means to lead through change. From trust and transparency to the IKEA effect, we explore why internal comms is central to transformation and how to make it human, practical, and effective. Whether you're navigating system rollouts, culture shifts, or organisational upheaval, this episode offers clear, candid insights from the frontlines of change.
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Internal communication expert and IABC EMENA Chair Simon Cavendish joins host Chared Verschuur to unpack what it really means to lead through change. From trust and transparency to the IKEA effect, we explore why internal comms is central to transformation and how to make it human, practical, and effective. Whether you're navigating system rollouts, culture shifts, or organisational upheaval, this episode offers clear, candid insights from the frontlines of change.
In today's episode host Monique Zytnik speaks with Simon Lancaster, who shares his secrets on speechwriting and what it is like to do a TEDx talk. Simon is based in London and became a speechwriter working for Tony Blair’s Cabinet in the 1990s.
Since then he has written speeches for CEOs of some of the biggest global companies including Unliever, HSBC and InterContinental Hotels Group. Additionally, in the last years, his books have won awards and he has kept himself busy lecturing at Henley Business School and Cambridge University on creative writing.
We hope you enjoy the show. Find out more about IABC EMENA at https://iabcemena.com. Reach out to Simon and Monique on LinkedIn. Thank you to our podcast editor Michael Kümritz.
www.linkedin.com/in/simon-lancaster-speechwriter
www.linkedin.com/in/moniquezytnik
The IABC EMENA Podcast
Internal communication expert and IABC EMENA Chair Simon Cavendish joins host Chared Verschuur to unpack what it really means to lead through change. From trust and transparency to the IKEA effect, we explore why internal comms is central to transformation and how to make it human, practical, and effective. Whether you're navigating system rollouts, culture shifts, or organisational upheaval, this episode offers clear, candid insights from the frontlines of change.
