Internal communication expert and IABC EMENA Chair Simon Cavendish joins host Chared Verschuur to unpack what it really means to lead through change. From trust and transparency to the IKEA effect, we explore why internal comms is central to transformation and how to make it human, practical, and effective. Whether you're navigating system rollouts, culture shifts, or organisational upheaval, this episode offers clear, candid insights from the frontlines of change.
All content for The IABC EMENA Podcast is the property of IABC EMENA and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Internal communication expert and IABC EMENA Chair Simon Cavendish joins host Chared Verschuur to unpack what it really means to lead through change. From trust and transparency to the IKEA effect, we explore why internal comms is central to transformation and how to make it human, practical, and effective. Whether you're navigating system rollouts, culture shifts, or organisational upheaval, this episode offers clear, candid insights from the frontlines of change.
What’s your story and who’s telling it? In this episode of the IABC EMENA podcast, host Chared Verschuur speaks with Lucy Eckley, storytelling expert and founder of The Leading Story, about how communication professionals can move from amplifying others to owning their own narrative.
Lucy shares her five-part framework for crafting a compelling personal brand story, reflects on the role of storytelling in leadership and inclusion, and explains why so many comms professionals struggle to talk about themselves. They also explore how organizations can use narrative to drive visibility, belonging, and bold change.
Whether you’re refining your LinkedIn profile, preparing for a new role, or trying to elevate diverse voices in your organization, this episode is packed with insights that will inspire you to own your story with confidence and clarity.
The IABC EMENA Podcast
Internal communication expert and IABC EMENA Chair Simon Cavendish joins host Chared Verschuur to unpack what it really means to lead through change. From trust and transparency to the IKEA effect, we explore why internal comms is central to transformation and how to make it human, practical, and effective. Whether you're navigating system rollouts, culture shifts, or organisational upheaval, this episode offers clear, candid insights from the frontlines of change.
