IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com
Hosted on Acast. See acast.com/privacy for more information.
IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com
Hosted on Acast. See acast.com/privacy for more information.
What really makes Gen Z tick? In this episode, IAB UK’s Tom Stevens digs into LADbible Group’s new Youth Codebook - the biggest-ever study of Gen Z in the UK - with LADbible Group's Director of Marketing Mike Walsh and Research & Insights Manager Lili Donald.
From identity and wellness to finance and AI, this generation is curious, confident and far more grounded than stereotypes suggest. Tom, Mike and Lili explore what brands and agencies can take away from the findings, how to build authentic connections with Gen Z, and why comfort, convenience and content now define modern youth culture.
Get hold of the full report here: https://docs.google.com/forms/d/e/1FAIpQLSepKmUTehciRVFfxpm-fEprxHlrmdqtYpljAmQcFBBxmwOLoA/viewform
Hosted on Acast. See acast.com/privacy for more information.