IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com
Hosted on Acast. See acast.com/privacy for more information.
IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com
Hosted on Acast. See acast.com/privacy for more information.
In the fifth and final episode of ‘Futurescape: 2030 & beyond’, we look at how AI and wearable tech are reshaping everything from brand discovery to the way people experience the world around them. By 2030, AI will be embedded in search, shopping and recommendations, while wearables – from smart glasses to biometric clothing – will make interactions frictionless, intuitive and deeply personal.
James Chandler, IAB UK’s Chief Strategy Officer, is joined by Phil Rowley, Head of Futures, OMG UK, and Shruti Dube, UK Country Director, Meta. Together, they discuss why AI should be seen as augmentation, not replacement – an “extension of our brains” that removes friction from daily life – and how advertisers can prepare for a future where discovery may rely on AI agents making decisions on consumers’ behalf.
From conversational interfaces to Ray-Ban Meta glasses generating some of the best-performing ads, they explore why experimentation is key, why trust will be critical when dealing with more intimate data and how AI can free marketers to focus on creativity while machines handle the heavy lifting. Plus, there’s debate on whether wearables will finally cross the adoption tipping point – and what that means for brand storytelling.
Listen now or watch via our YouTube: https://youtu.be/4M-Ot4YoG_o
Explore Futurescape: https://www.iabuk.com/futurescape
Hosted on Acast. See acast.com/privacy for more information.