IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com
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IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com
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In Episode 2 of our special miniseries with YouTube, we turn our focus to the biggest screen in the home - the TV.
Host James Chandler is joined by Dyana Najdi, Managing Director at Google Advertising, and Alex Glover, Managing Director of Programmatic at Brainlabs and co-author of new Unified CTV Whitepaper, 'Unified CTV: The Power of Broadcaster Content'.
Together, they explore how Connected TV has transformed viewing habits, what “Unified CTV” means for advertisers navigating fragmented platforms, and how smarter planning can reduce wasted impressions and reach real audiences.
It’s a must-listen for marketers looking to make sense of the evolving TV+ landscape and discover how brands can build truly connected campaigns.
Listen, comment, and subscribe, and head over to the IAB UK YouTube channel to watch this episode in full.
Read the Brainlabs and YouTube whitepaper here: https://www.brainlabsdigital.com/future-of-ctv-advertising/
Sources:
https://www.bbc.co.uk/news/business-52376022
https://www.endersanalysis.com/reports/viewing-trends-2024-broadcasters-decline-slows
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