IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com
Hosted on Acast. See acast.com/privacy for more information.
IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com
Hosted on Acast. See acast.com/privacy for more information.
In the second episode of our podcast mini-series ’Futurescape: 2030 & beyond’, we turn our attention to how tapping into communities - large and small - provides advertisers with a powerful way to authentically speak to consumers. It’s already happening, and by 2030, our Futurescape study shows that resonating with micro-communities will sit at the centre of smart planning as Gen Z’s values-led approach gains ground and Gen Alpha’s media habits enter the fray. So, from gaming to social platforms, how is the way people come together, connect and co-create reshaping how advertisers show up, be part of the conversion, and stay relevant?
To explore this, James Chandler, IAB UK’s Chief Strategy Officer, is joined by Sabrina Francis, Strategy Partner at the7stars, and Chris Bailes, EMEA Senior Sales Director at Activision Blizzard Media. Together, they delve into how community dynamics are shifting across digital platforms, what it takes to show up meaningfully, and why brands need to think long-term if they want to build lasting connections. From values-led planning to the rise of fandom marketing, the conversation reveals the power of communities to drive real impact when brands take the time to understand, respect and invest in them.
Listen now or watch via our YouTube: https://youtu.be/1UXYOVYXp2A
Explore Futurescape: https://www.iabuk.com/futurescape
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