Think hyper-targeted audience segmentation is the key to better campaign performance? Think again. In this episode, our host sits down with data experts Eric and Madeline to dismantle some of marketing's most persistent myths about audience targeting. They discuss why those detailed marketing personas fall flat in actual media buying, how small sample sizes lead to bad strategic decisions, and why your "best performing" audience segments might actually be the least incremental. You'll learn...
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Think hyper-targeted audience segmentation is the key to better campaign performance? Think again. In this episode, our host sits down with data experts Eric and Madeline to dismantle some of marketing's most persistent myths about audience targeting. They discuss why those detailed marketing personas fall flat in actual media buying, how small sample sizes lead to bad strategic decisions, and why your "best performing" audience segments might actually be the least incremental. You'll learn...
Marketers should be taking more big swings in their advertising
The Hypothesis
45 minutes
1 year ago
Marketers should be taking more big swings in their advertising
In this episode, we talk about what big swings in advertising are, what marketers lose when they play it too safe, how to take calculated big swings, finding the right opportunities and budget, getting team buy-in, and more. For show notes, visit https://blog.thrivedigital.com/marketers-should-be-taking-more-big-swings Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms! Website: https://thrivedigital.com/ LinkedIn: ...
The Hypothesis
Think hyper-targeted audience segmentation is the key to better campaign performance? Think again. In this episode, our host sits down with data experts Eric and Madeline to dismantle some of marketing's most persistent myths about audience targeting. They discuss why those detailed marketing personas fall flat in actual media buying, how small sample sizes lead to bad strategic decisions, and why your "best performing" audience segments might actually be the least incremental. You'll learn...
