Think hyper-targeted audience segmentation is the key to better campaign performance? Think again. In this episode, our host sits down with data experts Eric and Madeline to dismantle some of marketing's most persistent myths about audience targeting. They discuss why those detailed marketing personas fall flat in actual media buying, how small sample sizes lead to bad strategic decisions, and why your "best performing" audience segments might actually be the least incremental. You'll learn...
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Think hyper-targeted audience segmentation is the key to better campaign performance? Think again. In this episode, our host sits down with data experts Eric and Madeline to dismantle some of marketing's most persistent myths about audience targeting. They discuss why those detailed marketing personas fall flat in actual media buying, how small sample sizes lead to bad strategic decisions, and why your "best performing" audience segments might actually be the least incremental. You'll learn...
Answering your biggest performance marketing questions
The Hypothesis
46 minutes
9 months ago
Answering your biggest performance marketing questions
Performance marketing is constantly evolving, and we know you have questions. In this special Q&A episode, we took your questions about performance marketing, from AI’s impact to reporting best practices and answered them in this wide-spanning conversation. Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms! Website: https://thrivedigital.com/ LinkedIn: https://www.linkedin.com/company/thrive-digital/ Instagram: ...
The Hypothesis
Think hyper-targeted audience segmentation is the key to better campaign performance? Think again. In this episode, our host sits down with data experts Eric and Madeline to dismantle some of marketing's most persistent myths about audience targeting. They discuss why those detailed marketing personas fall flat in actual media buying, how small sample sizes lead to bad strategic decisions, and why your "best performing" audience segments might actually be the least incremental. You'll learn...
