Hey listeners, welcome back to The Hype Cycle: Breaking Down the Biggest Trends. It’s your host Max Buzz, and today we’re diving deep into the wild world of stan culture and how it’s dominating 2025’s internet scene with some neon energy and glitchy vibes.

Let’s kick off with stan culture—no longer just screaming fans, this is a full-on digital revolution. Whether you’re repping the BTS ARMY, the Swifties, or the TikTok stan squads, these folks aren’t just fangirling or fanboying, they’re meme-making, narrative-controlling power players. Stan culture has evolved into an online community that creates nonstop fan art, fanfiction, and viral content, making millions feel less alone in the digital world. It’s like having this global squad cheering you on 24/7. Pew Research even found that 42% of Gen Z say being part of fandoms makes them feel less isolated. But real talk, this superpower has a dark side too—harassment and burnout lurk beneath the hype, so the culture is a double-edged sword.

Now, memes—oh yes, they’re still king and they’re getting turbocharged thanks to AI. Imagine anyone becoming a meme maestro overnight with AI tools generating viral comedy and edgy memes faster than ever. Brands are even hiring chief meme officers to keep up! If you’re not vibing on this meme-demic wave, you’re missing out on the ultimate cultural flex.

Switching gears to music and concerts, Taylor Swift is absolutely owning this space in 2025. After shattering records with The Eras Tour, her concert film became the highest-grossing of all time, earning over $260 million globally before Disney+ dropped an extended cut earlier this year. And let’s not forget the rare 2019 City of Lover concert, a stripped-back moment for Swifties that’s streaming now on Disney+. These docu-concerts aren’t just shows; they’re culture-defining, immersive experiences that blend art and fandom seamlessly.

Behind the scenes, stan communities are flexing real-world muscle—fundraising, voter drives, activism—all powered by digital passion. This movement isn’t just hype; it’s reshaping how fans engage with culture and politics.

That’s a wrap for today’s electric episode, thanks for tuning in and riding this neon-lit hype cycle with me. Come back next week for more deep dives into the biggest, baddest trends shaking the internet and the culture at large.

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