In this episode of The Hydrogen Leader podcast, we interview Mike Robinson, CEO of Trans Global, about his journey in the hydrogen economy and the events industry. Mike shares his experience leading the Hydrogen Technology Expo, detailing the challenges and strategies behind organizing Europe’s largest hydrogen-focused event.The discussion explores his passion for overcoming challenges, shaped by a two-decade career as a professional racing driver, where he learned valuable lessons about resilience and self-progression. Mike also reflects on his upbringing, the influence of his father's event business, and how it shaped his career path.He emphasizes the importance of teamwork, customer focus, and ethical practices in creating a successful event. Mike also shares insights on adapting to the COVID-19 pandemic, navigating the shift to digital events, and the strategic decision to return to in-person shows—prioritizing customer value and interaction.As the Hydrogen Technology Expo grows, Mike discusses the recent move from Bremen to Hamburg to better serve the hydrogen community. He offers expert tips for exhibitors, highlighting the importance of early planning, prime booth locations, and engaging designs. Looking ahead, he explores AI's potential in enhancing attendee experience while balancing innovation with realistic expectations in the hydrogen industry.The interview wraps up with Mike’s vision for the future, the evolving nature of the events sector, and a message of resilience for entrepreneurs.