In this episode of The Hydrogen Leader Podcast, we speak with Sven Geitmann, a leading journalist and publisher in the hydrogen industry. Sven shares his journey from mechanical engineering to journalism, motivated by his interest in hydrogen and fuel cell technology. He describes his early involvement in European research projects and his transition to independent journalism, eventually acquiring and rebranding a hydrogen-focused magazine. Under his leadership, the magazine became known for its independence, technical depth, and accessibility to both experts and the general public. The discussion explores Sven’s editorial philosophy, the importance of unbiased reporting, and the challenges of maintaining independence, especially regarding advertising from major oil companies. He recalls memorable interviews, early coverage of "white hydrogen," and the magazine’s role in connecting the hydrogen community. Sven reflects on the recurring cycles of hype and disappointment in the hydrogen sector and emphasizes the need for government commitment, improved public communication, and education. After selling his magazine, he now focuses on consulting, education, and workshops to support the industry. He encourages young professionals to pursue careers in renewable energy and hydrogen, highlighting the purpose-driven nature of the work. The interview concludes with thoughts on the progress and challenges of the hydrogen economy, the importance of resilience, and appreciation for Sven’s contributions.