In this episode of The Hydrogen Leader Podcast, Cornelius Matthes, CEO of DII Desert Energy, discusses the unstoppable rise of hydrogen and its critical role in achieving zero emissions, particularly in the steel industry and long-term storage. The conversation covers Cornelius' background, his passion for tackling big challenges, and how his sniper training in the German military honed his ability to stay calm under stress, which has been valuable throughout his career. Cornelius shares his leadership philosophy of leading by example, empowering people, and learning from mistakes. The discussion also delves into the foundation and evolution of DII Desert Energy, its mission, and Cornelius' role in expanding the consortium to nearly 50 companies across different countries. The episode highlights the significant advancements and ambitious projects in the Middle East and North Africa (MENA) region, such as the Neom Green Hydrogen Project, which is on track to become the largest green hydrogen facility in the world. Cornelius explains the importance of reducing hydrogen production costs and the need for introducing a CO2 price to make green hydrogen competitive. Additionally, the conversation touches on the potential of natural (white) hydrogen and the role of regulatory frameworks in accelerating the adoption of hydrogen technologies. Cornelius envisions the MENA region becoming a global powerhouse for green energy, establishing strong partnerships and infrastructure links with Europe. He also introduces the Zero Emission Trader Alliance (ZETA) and other initiatives aimed at creating a tradable market for green hydrogen and other low-emission molecules. The podcast concludes with Cornelius' optimistic outlook for the future and his commitment to making significant contributions to the energy transition.