#180: The Power of Crazy Ideas (and Why They Convert) with John Dwyer

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The Hustle Rebellion

Heather Porter

184 episodes

1 day ago

Get the steps to break the cycle of overwhelm and stress as you grow your business through expert interviews, case studies, and intimate behind-the-scenes stories with host Heather Porter. So Hustle Rebels… hit subscribe and let’s stop hiding behind the hustle!

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Marketing

Business,

Entrepreneurship

#180: The Power of Crazy Ideas (and Why They Convert) with John Dwyer

The Hustle Rebellion

43 minutes 52 seconds

3 weeks ago

#180: The Power of Crazy Ideas (and Why They Convert) with John Dwyer

"He got six months worth of leads in three days."

In this engaging conversation, John Dwyer shares his insights on business growth, creativity, and the importance of surrounding oneself with positive influences. He emphasises the need for innovative marketing strategies, the role of AI in enhancing creativity, and the significance of understanding one's target audience.
John also discusses the effectiveness of unique incentives in driving business success and the importance of keeping marketing simple and appealing to customers. The conversation concludes with a powerful reminder to connect with the right people to foster growth and creativity.

Takeaways

Surround yourself with people who say 'why not'.
Test and fix your ideas quickly to adapt to market needs.
Creativity can be taught, but it often comes from within.
Innovative marketing strategies can lead to significant business growth.
AI can enhance creativity but is not a substitute for human insight.
Understanding your target audience is crucial for effective marketing.
Unique incentives can drive customer engagement and loyalty.
Simplicity in marketing can lead to better customer understanding.
Networking with the right people can open new opportunities.
Always be open to new ideas and approaches in business.

At a glance…
00:00 Introduction and First Impressions
02:35 Smart Business Growth Strategies
06:02 Creativity and Idea Generation
12:28 Staying in Your Lane of Genius
18:14 The Role of AI in Creativity
21:19 Innovative Marketing Strategies for Small Businesses
27:50 Creating Compelling Incentives to Drive Sales
32:17 The Power of Plug-and-Play Marketing Solutions
36:10 Universal Appeal of Vacation Incentives
38:23 Surrounding Yourself with the Right People for Success

Resources
John's Links:

* Website
* Facebook
* Instagram
* Youtube
* Linkedin
* Holiday Incentive Promotion are at :
- Aust.
- USA site
* Book A Zoom Chat

About the Guest

John is the founder of The Institute of Wow, specialising in direct response, incentive-based marketing that makes brands stand out. He created one of the world’s most successful promotions by bringing Jerry Seinfeld out of retirement for a “free vacation” home loan campaign, generating billions in extra loans.
His expertise has been sought by global brands including News Ltd, 7-Eleven, Westfield, Disney, KFC and BP. An authority in leveraging Facebook, Instagram, YouTube and LinkedIn, John delivers targeted, plug-and-play customer incentive packages such as fuel savings and free vacations.