"They wanted marketing to be literally like a vending machine."

































In this episode, Heather shares contrasting experiences of two businesses aiming for growth through lead generation. The first business, despite having a solid offer, gave up on their marketing efforts too soon due to a lack of patience and a desire for immediate results. 
In contrast, the second business faced initial challenges but adapted their approach by testing and refining their strategies, ultimately leading to better outcomes. Heather emphasises the importance of mindset, persistence, and the necessity of testing in marketing to achieve success.
 
Takeaways

Marketing is not magic; it's math and mindset.
Testing and tweaking are essential for success.
Don't give up after the first round of testing.
The mindset of the business owner can impact outcomes.
Pivoting can lead to significant wins.
Data should guide your marketing decisions.
A simplified process can improve lead conversion.
Expect to fail in early rounds; it's part of the process.
Marketing requires patience and persistence.
Successful campaigns often come after multiple iterations.

 
At a glance…
00:00 The Divergent Paths of Two Businesses
04:48 The Importance of Testing and Mindset in Marketing































See Transcript