"Sometimes the business you're building is actually not broken"

































In this episode, Heather discusses the importance of shifting focus from chasing more in business to striving for better. Drawing inspiration from Seth Godin, she emphasises the need for business owners to refine their approach, leverage their strengths, and create a unique brand identity. 
The conversation highlights the significance of self-awareness and passion in achieving business success, encouraging listeners to redefine their understanding of success and prioritise quality over quantity.
 
Takeaways

If your business feels off, it's time to reflect.
Focus on better systems, clients, and boundaries.
Leverage your brand rather than expanding offers.
Simplicity can lead to greater success.
Stop trying to fix weaknesses; focus on strengths.
Self-awareness is key to business success.
Passion drives exceptional performance in business.
Redefine success as better, not just more.
You don't need to serve everyone; find your niche.
Work less but aim for better results.

 
At a glance…
00:00 Introduction and Motivation for Change
02:12 Shifting Focus: From More to Better
05:25 Leveraging Strengths for Business Success































See Transcript