#168: What do you get when you cross a psychologist with a copywriter? Caitlin Bell explains!

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The Hustle Rebellion

Heather Porter

183 episodes

1 day ago

Get the steps to break the cycle of overwhelm and stress as you grow your business through expert interviews, case studies, and intimate behind-the-scenes stories with host Heather Porter. So Hustle Rebels… hit subscribe and let’s stop hiding behind the hustle!

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Entrepreneurship

#168: What do you get when you cross a psychologist with a copywriter? Caitlin Bell explains!

The Hustle Rebellion

30 minutes 15 seconds

3 months ago

#168: What do you get when you cross a psychologist with a copywriter? Caitlin Bell explains!

"What about the content and the copy?"

In this conversation, Heather and Caitlin discuss the journey of growing a business while maintaining balance, the transition from psychology to copywriting, and the importance of understanding one's niche.
Caitlin shares her insights on brand messaging, the impact of AI on creative fields, and the significance of storytelling in connecting with clients. They also explore the value of community support for entrepreneurs and provide practical tips for crafting compelling business narratives.

Takeaways

Set up your business in a way that works for you.
Be compassionate with yourself during tough times.
Outsource tasks to focus on higher-level strategy.
Identify your ideal client based on shared values.
Storytelling is crucial in effective copywriting.
Micro stories can help in crafting your brand narrative.
Community support is vital for business owners.
AI can assist but shouldn't replace creativity.
Your unique voice is your brand's strength.
Engage with your audience to build connections.

At a glance…
00:00 Introduction to Business Growth and Balance
03:01 Caitlin's Journey into Copywriting
05:58 Understanding the Niche: Healthcare and Creativity
09:08 The Importance of Brand Messaging
12:06 AI's Impact on Psychology and Copywriting
14:51 The Role of Storytelling in Copywriting
17:56 Micro Stories and Brand Narratives
20:38 Community and Connection in Business
23:25 Final Thoughts and Advice for Entrepreneurs

Resources
Caitlin's Links:

* Website
* Instagram
* Linkedin
* Resource

About the Guest

What do you get if you cross a psychologist with a copywriter?
Caitlin Bell, a clinical psychologist turned copywriter and brand strategist at Bellcopyco.
With a background in psychology, she helps clinicians-turned-creative entrepreneurs write words for their business that sound like them and sell for them. She’s known for personality-packed website copy and messaging strategy that honours your deep expertise.
Caitlin believes the freedom you went into business for starts with knowing how to communicate your value.

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