Mike's coffee business was failing. He had tried multiple things to make it work, but all his tactics had failed.

Just when he was about to give up, Mike realized something. He was making the same mistake that most of us do. He was thinking too big!

Mike showed empathy toward a small audience, and today his brand (Death Wish Coffee) has become one of the most prominent coffee brands in the world.

Listen to this episode to hear the complete story.