A great brand story pulls the right people

Instead of pushing our marketing message down their throat, we can pull the right audience towards us. A great story cuts through the noise and gets the attention of the audience. It inspires them. It moves them from inertia. And pulling eventually leads to more profits and better impact.

There is a simple framework that we can use to create this story - The Old Game/New Game framework.

In this episode, I take you through the step-by-step process of creating a brand narrative by using this framework.