In this episode, I talk about a simple storytelling framework that you can use to build your Brand Story as well as other stories that are needed in your content. By taking examples like Harry Potter and Finding Nemo, we explore the nuances of this framework and then also discuss a few other brands who are using this framework for storytelling.

Here's what we cover -

- The simple 3-step framework for storytelling

- How movies use this framework

- Examples of brands that have been successfully using this framework