Can we talk about mass marketing, please?
The kind of marketing, where we target almost everyone and end up diluting our story?
Most businesses that I have known, have wanted to focus on a mass market. These businesses have felt the need to target a very broad audience, with the hope of selling more of their products.
But once in a while, there are businesses that decide to focus on the ‘tiny’. These businesses showed courage and battled the self-doubts that usually come up, as a consequence of facing on the tiny.
In this podcast episode, I talk about 5 such brave businesses.
Here are the links that are mentioned in the episode -
2. ConvertKit
3. Upekkha
4. GrowthX