Creators and small businesses want to build an audience. But how many people do we actually need? Should we aim to get a million followers on Instagram?

Or should we listen to legends like Kevin Kelly and Seth Godin, and just focus on building 1000 true fans? In this episode, Shyam and I talk about the drawbacks of chasing a big market and the advantages of obsessing over 1000 true fans.

Talking points -

1. The problem with mass marketing and interrupting people
2. How mass marketing needs big budgets
3. You don't need to be a mass-market brand. You can continue being a brand for just 1000 people.
4. How do you define 1000 true fans?
5. The financial viability of 1000 true fans