Who are you writing for? Who is your real audience?

I recently participated in the Copy Workshop by Margo Aaron and I had an aha moment. I realized how my inner demons are holding me back from unleashing my best writing work.

In this episode, Shyam and I discuss how to think about your audience and push everyone else out of your mind, when you are writing copy.

Talking points -

1. How our conditioning affects our writing
2. How we write to impress our colleagues, instead of customers
3. How wanting to write for our heroes is a bad idea
4. A tactic to ensure that we write only for our audience and nobody else