It's about the relationship between humans and technology, about the design of technology. It's about how we can get our lives back by dropping technology addiction. Technology has two big problems: it's difficult to access and it's addicting. I want to make my listeners' lives better by opening their eyes to the design and use of technology. My goal is to change the way you look at the world and make it a better place.
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It's about the relationship between humans and technology, about the design of technology. It's about how we can get our lives back by dropping technology addiction. Technology has two big problems: it's difficult to access and it's addicting. I want to make my listeners' lives better by opening their eyes to the design and use of technology. My goal is to change the way you look at the world and make it a better place.
Weisswurst and Currywurst: IFA 2025 and IAA 2025 - Part 2
The Human-Technology Podcast
37 minutes
1 month ago
Weisswurst and Currywurst: IFA 2025 and IAA 2025 - Part 2
IAA MOBILITY 2025 in Munich showed once again that it is no longer just a car show, it has become Europe’s leading platform for mobility and technology. With more than 750 exhibitors from 37 countries and over half a million visitors, the event highlighted global trends and pressing questions shaping the industry.
In this episode, I take you behind the scenes of IAA 2025 and explore the five key themes that defined the show:
- China vs. Europe: the rising strength of Chinese OEMs and how German brands respond
- Software-defined Vehicles: from cars as hardware products to updateable, connected platforms
- Battery Technologies: the race for range, speed, and supply chain sovereignty
- In-Cabin Sensing: from driver monitoring to holistic occupant awareness
- Artificial Intelligence: between real progress and AI-washing
We’ll also look at the tension between Summit and Open Space, the significance of missing players like Tesla and Toyota, and what IAA means in comparison to Shanghai, Detroit, and CES Las Vegas.
My conclusion: the future of mobility is being negotiated on multiple stages at once and IAA remains Europe’s benchmark for how competitive and credible the automotive industry truly is. The battle is fierce, but far from decided.
The Human-Technology Podcast
It's about the relationship between humans and technology, about the design of technology. It's about how we can get our lives back by dropping technology addiction. Technology has two big problems: it's difficult to access and it's addicting. I want to make my listeners' lives better by opening their eyes to the design and use of technology. My goal is to change the way you look at the world and make it a better place.
