It's about the relationship between humans and technology, about the design of technology. It's about how we can get our lives back by dropping technology addiction. Technology has two big problems: it's difficult to access and it's addicting. I want to make my listeners' lives better by opening their eyes to the design and use of technology. My goal is to change the way you look at the world and make it a better place.
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It's about the relationship between humans and technology, about the design of technology. It's about how we can get our lives back by dropping technology addiction. Technology has two big problems: it's difficult to access and it's addicting. I want to make my listeners' lives better by opening their eyes to the design and use of technology. My goal is to change the way you look at the world and make it a better place.
Chinese Cars – and Why They (Still) Aren’t Catching On in Germany
The Human-Technology Podcast
34 minutes
6 months ago
Chinese Cars – and Why They (Still) Aren’t Catching On in Germany
A LinkedIn post that hit like lightning—over 200,000 impressions, hundreds of comments, and a heated debate: Why is the offensive by Chinese car manufacturers failing in the German market despite billions in investment, solid technology, and aggressive pricing?
In this episode, I analyze:
What we can learn from the market entry of Japanese and Korean OEMs
Why BYD, Nio & Co. are technologically advanced but fail to make an emotional connection
What future scenarios are conceivable for Chinese vehicles in Europe
Between China-speed and European skepticism lies a deep divide—culturally, in branding strategy, and emotionally. Anyone wanting to succeed in Germany needs more than just a good product.
A reality check on brand identity, user acceptance, and the power of emotion in the automotive market.
The Human-Technology Podcast
It's about the relationship between humans and technology, about the design of technology. It's about how we can get our lives back by dropping technology addiction. Technology has two big problems: it's difficult to access and it's addicting. I want to make my listeners' lives better by opening their eyes to the design and use of technology. My goal is to change the way you look at the world and make it a better place.
