Leaders,

Brad Jackson, Founder of Out Of Office, joins the Human Cloud Podcast to unpack the world of experiential marketing and why events have become a top revenue driver for sales and marketing teams. Brad explains what separates trade shows, conferences, and true experiential activations, sharing memorable examples from pop-ups to major brand stunts. He breaks down how freelancers are shaping the future of the industry, why mid-sized agencies are struggling, and how trust has become the new currency in connecting brands with the right partners. 

Brad also discusses the challenges of measuring ROI, what it truly costs to host an effective event, and how his platform is helping agencies and brands replace outdated spreadsheets with smarter workflows and a living roster of talent. This episode is a candid look at where experiential marketing is headed, the skills that matter most, and why flexible talent will define the next chapter of brand engagement.