
Brian Hoffmeyer, Senior Vice President of Market Strategies at Beeline, shares how enterprises can manage the full spectrum of their non-employee workforce with visibility, compliance, and speed. Brian explains how Beeline’s acquisition of MBO Partners strengthens its ability to serve independents and meet enterprise needs for diverse engagement models.
He also addresses enterprise challenges around risk and compliance, and how organizations can replace “pretending it doesn’t exist” with strategies that reduce exposure and unlock agility. Brian discusses why the right partnerships and data foundations matter more than being “AI-first,” and how Beeline ensures human oversight remains central to AI decision-making.