In this episode of The Huge Insider Podcast, Guest Joshua Brown, founder of Brown’s Pressure Washing, shares four key practices for making your company appealing to top talent: Define and live your core values – Align hiring, firing, and promotions with clear, purposeful values. Set and celebrate high standards – Provide metrics, celebrate wins publicly, and reward excellence. Build a leadership development culture – Go beyond training by mentoring your team for personal and professional growth. Create a sense of ownership – Show transparency, encourage decision-making, and link success to team performance. By putting these strategies into action, you’ll create a purposeful workplace that naturally attracts high-performing individuals who seek growth, clarity, and a chance to make a real impact. Show Notes Guest: Joshua Brown, Founder of Brown’s Pressure Washing Website: Brown’s Pressure Washing Additional info: pressurewashingpastor.com Podcasts Mentioned: The Huge Insider Podcast The Huge Transformations Podcast (available on iTunes and Spotify) Events: The Huge Convention (August 20–22 in Nashville, TN) Phone: (804) 600-4843 (Leave a message to share wins, lessons, or feedback) Resources The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide Foundations platform trial offer The Huge Mastermind info page Facebook Transcript: Sid Graef:Welcome back, my friend. This is The Huge Insider Podcast, and I’m your host, Sid Graef. And if you’ve listened to the show, you already know that every week, what we’ve done is we’ve located seven-figure business owners, eight-figure business owners. We just ask them a simple question about the topic of the month. This month’s topic is hiring. And so we ask them specifics, like, how would you make your business a place that A-players want to come and work? How do you attract A-players? And then we let them give the answer. And the cool thing about this is, you’re getting—it’s lean. It’s husked. It’s like separating the wheat from the chaff. You’re getting 100% wheat and 0% chaff. You’re getting someone who is an expert, an experienced expert in their business. They’ve grown it to well over a million bucks a year. And they’re just going, “Oh, that’s the question. Here’s how we did it in our business.” And it is—you talk about cutting the learning curve and getting straight to the point—this is the time. This week, we actually asked that question of Joshua Brown. Joshua Brown has Brown’s Pressure Washing in Nashville, Tennessee, a multi-seven-figure operation, and they focus deliberately on leadership—like helping build leaders within the company. But we asked him, “How do you have a company that A-players want to work at? How do you attract A-players?” And this is what he had to say. So please meet my friend Joshua Brown, also known as The Pressure Washing Pastor. And I hope you take what you learn and immediately apply it and see the results that benefit your business, your family. We want you to win and prosper. Joshua Brown:Hey guys, this is Joshua Brown, founder of Brown’s Pressure Washing and Roof Cleaning, where we don’t just clean houses—we create jobs, make disciples, and serve our city. I want to talk about a crucial topic for business owners: How do you make your company a place where A-players want to work? The truth is, great businesses don’t find A-players; they attract them by being the kind of place that that type of talent wants to be at. Here’s how we do it at Brown’s Pressure Washing and how you can implement these same principles inside your business. The first thing you have to do is define and live your core values. A-players don’t just want a paycheck; they want purpose. At Brown’s, our core values are hiring humble, honest, and hardworking people and “drive it” in everything we do. But here’s the key: core values can’t just be words on a wall. You have to hire, fire, and promote by them. That means if som