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In part two of this series, host Sid Graef is back with Nick South from SoTellUs, diving deeper into how to maximize your reviews and turn them into powerful marketing tools that bring in higher-paying customers. Nick reveals that reviews are the most trusted form of content because they serve as word-of-mouth proof that your business delivers on its promises. In fact, companies with a 4.7 to 5.0-star rating can charge up to 31% more than lower-rated competitors. But it doesn’t stop at collecting reviews—you need to get them seen. Nick explains how SoTellUs helps businesses automate review sharing across websites, social media, SEO landing pages, and even your customers' personal networks—amplifying your reputation and reach. This episode highlights how review visibility = revenue growth. Be sure to grab the free downloadable action guide at www.thehugeinsider.com to start putting these strategies to work today.
Resources Mentioned
The Huge Insider Action Guide
The Huge Insider Newsletter Signup
Foundations Platform Trial Offer
Huge Mastermind Info Page
The Huge Convention Tickets
The Huge Insider Facebook Group
Learn more about SoTellUs. We love and use them, and asked if they could hook you up with a special offer.
Get it here
sotellus.com/huge-booyah-llc/
Transcript:
Sid Graef:Welcome back to The Huge Insider Podcast. It’s Sid Graef here, and this is part two this week with our conversation with Nick South from SoTellUs, talking about the value of the review, how to maximize your reviews, and how to get more reviews.
So today, I just asked him the question. I'm like, “Hey, you’ve got good reviews. How do you maximize those? What can you do with a review that is not obvious, and how do you do that?” So he shares some real wisdom, some insights, and some eye-opening ways you can utilize the reviews you’ve already got to really impact your business and make more money on the jobs that you’re doing.
So with that, let’s dive in. Here’s Nick with SoTellUs.
Nick South:Hey guys, Nick with SoTellUs again. So I wanted to talk about how to maximize your reviews to get higher-paying jobs.
Okay, so the first thing I want you to think about is: if you get a ton of awesome, happy five-star reviews from your clients, but nobody gets to see them, what good is that doing for your business?
I work with a ton of businesses, and a lot of people want to come in to get reviews. The biggest thing is they want reviews to help get found, push customers over the edge, attract new clients, and increase their online rankings on Google, their websites, and other places like that. And those are the real reasons to get reviews.
It’s not just to get them to say, “Look how many reviews I’ve got.” It’s time to take those reviews and get them found. Because reviews are another form of content. But I’ll tell you why it’s the best form of content—because it’s not just something saying, “This is who we are or what we do,” or “Here’s some tips and tricks on these new things.”
No, it’s literal social proof. It’s the most attractive content for a customer because it’s showing them that you are a person of your word, that you are able to fulfill the promises you give to your customers. And that’s what they want to see. You’re selling them the experience through another person’s word of mouth.
That is insanely powerful. And just so you guys know, if you Google a stat, you’ll see that businesses that actually have up to a five-star rating are able to charge up to 31% more for their services compared to those who have four stars or lower. So a 4.7 to a 5.0-star rating is peak—that’s where you want to be at.
And leveraging those reviews by putting them on different places is going to be dramatic for your online presence and reputation.
Like for our system, what our system does is it automatically takes all reviews, puts them on your website, your social media sites. We even run SEO with them by giving every review its own landing page